Hong Kong Designers Association Projects - Logo and Identity
This logotype celebrates the 50th anniversary of the Hong Kong Designers Association, symbolizing the organization's efforts and achievements over the past fifty years and its outstanding contributions to the industry and the design field in Hong Kong. The number "50" is arranged in an upward manner, representing the meaning of heritage and transition, signifying that a new generation of designers is taking the baton to continue advancing Hong Kong's design development. The repeated circular design further emphasizes the spirit of ongoing heritage and the sustainable flow of creativity.
The logo design embodies the essence of brand and design philosophy. It features the alphabet "B" representing Brand and the alphabet "D" representing Design. The "D" is tilted at the upper part symbolizing the transformative power of design. Through design expertise, we bring forth the brand's value and identity, making them easily perceptible and visually captivating.
